It’s that time of the year. The season is changing, the temperature is lowering and the fairy lights are being put up. Copenhagen is packed with things to do, places to visit, and food and drinks to try out. We have gathered a bunch of recommendations on what to do and see while you are in Copenhagen if you want to try the best things the city has to offer. Full of inspirational locations that can be used for hosting events, and meeting clients over the cozy winter period.

Danish fashion and interior culture includes a timeless elegance and functional design that resonate with people across the globe. With a commitment to minimalism, quality craftsmanship, and sustainable practices, Denmark continues to inspire the fashion and design world.  The fashion and interior culture are characterized by their minimalistic and functional aesthetics, combining timeless elegance with a focus on practicality. Danish fashion reflects a unique blend of contemporary design and traditional craftsmanship, from the likes of Ganni, Day, and By Malene Birger. The Danish approach to clothing is rooted in simplicity, clean lines, and high-quality materials. Danish designers prioritize comfort without compromising on style, creating effortlessly chic looks that stand the test of time.

Danish interior design is synonymous with functionalism and a minimalist aesthetic, think Fritz Hansen, Hay and Ferm Living. The concept of “hygge,” which represents a feeling of coziness and contentment, plays a central role in Danish homes. Danish interiors often feature clean lines, natural materials, and a neutral color palette, creating an inviting atmosphere. Design icons such as Arne Jacobsen, Hans J. Wegner, and Poul Henningsen have left an incredible mark on the world of interior design. Their timeless furniture designs, such as the Egg Chair, the Wishbone Chair, and the PH Artichoke Lamp, continue to be coveted by design enthusiasts worldwide.

Copenhagen offers many unique museums and galleries often put in a beautiful setting and has been used as a location for lifestyle brands during fashion week, 3 days of design, etc. for many years.

Are you looking for inspiration on where you can enjoy a nice dinner or a warm cup of cocoa in the winter time? Look no further. We have gathered a few recommendations for both great restaurants and cafes in Copenhagen.

As the vibrant hues of summer transform into the golden and snowy landscapes of autumn and winter, Copenhagen unveils a different kind of enchantment. Embracing the cool, crisp air and longer nights, the Danish capital comes alive with a unique set of activities and experiences that make the colder seasons truly magical. Whether you’re a fan of hygge, outdoor adventures, or cultural immersion, Copenhagen has something special in store for everyone during the autumn and winter months. In this section, we’ll delve into the diverse array of activities that make this Nordic city a must-visit destination for the autumn and winter seasons.

Anna Mai, Mia Maria Jensen Miller & Sophie Ørbekker are the Danish Media Researchers at VOCAST. Anna Mai is currently studying for a PBA in International Sales and Marketing at Copenhagen Business Academy. Mia is currently studying for a bachelor’s degree in Film and Media Studies at the University of Copenhagen, and Sophie is currently studying for a bachelor’s degree in Communication and digital media at Aalborg University.

Ofelia Vistedt is a Stockholm-based creative consultant who helps brands develop their social media presence, especially on TikTok. Working with brands like Netflix and CAIA Cosmetics, she also hosts her own interview podcast sitting down each week with big TikTok creators to discuss how companies and creators can reach success on social media. Ofelia also has her own TikTok, where she shares her journey as an entrepreneur and gives her top tips on social media success.

Bianca is the Swedish Lifestyle Researcher at VOCAST. Along with her work at VOCAST, she is studying a bachelor’s degree in Business Administration and Service Management at Copenhagen Business School. She grew up in Gothenburg, Sweden, and is passionate about the Scandinavian design industry.

Søren Brunsgaard har en kandidatgrad i Jura fra Københavns Universitet. Søren har siden 2016 været formand for Center for Podcasting, hvilket er en en non-profit interesseorganisation, der styrker, samler samt udvikler podcasting i Danmark. Udover at styrke podcasting i Danmark, står Center for Podcasting også for det årlige awardshow, “Podcastprisen“, der hylder dansk lyd- og podcastproduktion.

Mia Maria Jensen Miller er dansk News Media Researcher og har arbejdet hos VOCAST siden januar 2023. Hun studerer en bachelor i Film- og Medievidenskab på Københavns Universitet ved siden af. Hendes interesserer er blandt andet journalistisk, udviklingen i medielandskabet samt hvordan kommunikation tilpasses til forskellige medier, platforme og modtagere.

Welcome to the land of Moomins and saunas, where nature, design, and happiness reign supreme. Helsinki, the capital, is home to art and design. The city’s aesthetic pride is evident in every corner, from the architecture to the fashion. With a host of artists, designers, and new studio spaces flooding the city, Helsinki has become a city of new ideas. And let’s not forget about the saunas – a vital part of everyday life for Finns, and an essential way to unwind and relax. With millions of saunas spread throughout the country, you’ll find them in the most unexpected places, from lakeside cabins to trendy urban spas.

If you are looking to conquer the Finnish lifestyle market, there are a few key values and characteristics that you should keep in mind. From a strong sense of national identity to a deep appreciation for nature and design, the Finnish market offers a unique set of opportunities and challenges for brands looking to make their mark.

Finland is home to some iconic brands, such as Marimekko, Iittala, and Artek, that are known worldwide. The Finnish design ethos is characterized by simplicity, minimalism, functionality, and quality. Good craftsmanship is highly valued, and designers create products that are not only visually appealing but also well-made and durable. Finnish design is known for its ability to seamlessly blend practicality, beauty, and function.

Finns deeply appreciate design, and this is reflected in the way they interact with products in their daily lives. Sustainability and a love for nature are also highly valued in Finland. The “Everyman’s rights” law allows people to venture into the wilderness, as long as they respect nature. Finland is home to the world’s largest archipelago, with over 80,000 islands, and nature has had a profound impact on Finnish art, making it an essential aspect of a high-quality life. Moreover, around 70 percent of Finns are willing to pay a premium price for sustainable products, demonstrating a strong commitment to environmental conservation.

If you have ever interacted with a Finnish person, you may have noticed their aversion to small talk. Don’t be mistaken, it’s not because they are uninterested or rude. Good manners are a cornerstone of Finnish culture, where taking others into account and avoiding flashy behavior in favor of diligence are highly valued.

Finnish people also have a self-deprecating sense of humor, often using it to bond with others. Initially, Finnish people may seem reserved, but once they warm up to you, they reveal their sincere, caring, and warm nature. Individualism is highly valued in Finnish society, and so is “sisu.” Sisu is a concept that encompasses perseverance and determination, allowing people to overcome adversities in life. It’s the backbone, drive, and courage that enables one to see things through to the end, and it’s a quality that is deeply admired in Finland.

It’s no secret that the influencer phenomenon has taken the world by storm, and Finland is no exception. In fact, the country boasts a thriving influencer scene, with micro-influencers emerging as prominent figures across social media platforms like Instagram, TikTok, and YouTube.

Finnish influencers often have a multi-channel presence. Many of these influencers have honed their content creation skills over several years, making them experts at crafting engaging and authentic content that resonates with their followers. But it’s not just lifestyle content that Finnish influencers are known for. Many have also taken on the role of social commentators, using their platforms to spread factual information and participate in social debates.

It’s no wonder that so many of their followers see them as sources of vital societal information and insights. In some cases, these influencers have even crossed over into mainstream celebrity status, a testament to their power and influence in contemporary Finnish society.

The media landscape in Finland is small, with a reduced number of fashion magazines available. While digitalization has impacted the number of fashion and lifestyle magazines available, there is still a significant emphasis on traditional print media. Nonetheless, a few large publishing houses, such as Sanoma Media and A-lehdet, own many magazines available, with editors managing multiple publications at once.

Have a look at some of the Finnish fashion and interior magazines – and editors below.

Anna Lohikoski is the Finnish Market Coordinator at VOCAST, responsible for the Finnish Lifestyle and News Media research.

Rains, the renowned rainwear brand, has celebrated its 10th anniversary and is now seen on global runways and in stores. The company has achieved tremendous growth over the past decade and is continuously expanding its range of categories. From promoting rainwear to other lifestyle products, Rains is pushing the boundaries of the industry. We spoke to Alexander Birch, Marketing Project Manager at Rains, about why using a digital showroom and press tools has been a key part of this journey. 

Georgina is the Media Research Manager at VOCAST; responsible for the team creating curated lists and content. She studied Business & Sociology at CBS and is interested in social and environmental issues within the design industry.

Photography is so much more than taking pictures. Whether it’s capturing fashion, telling the story of a particular event, or challenging societal norms and beauty standards, photography can evoke emotions and bring people closer together through shared experiences. Traditionally, fashion photographs could be compared to the still, perfect scenes of a Renaissance painting. Now the story has changed. Fashion photography rather reflects something closer to reality, it has to tell a story. And it is through the representation of this reality that the customer sees himself increasingly aligned with a brand’s values. The role of photography has changed over time, and it is now essential for brands in representing their position as social advocates. 

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Alessia is the Italian Market Researcher at VOCAST, responsible for Italian Fashion and Lifestyle research. Along with her work at VOCAST, she studies Strategic Design, offered by Copenhagen Business School in collaboration with the Danish Royal Academy of Fine Arts. When not working or studying she is passionate about travel, yoga, reading, art, and food.