MARKETING
The best marketing doesn’t feel like marketing.
This is why Scandinavian fashion is here to stay!
Scandinavian style plays a pivotal role in transforming the fashion industry, as its influence breaks the borders of the Nordic countries. ‘Scandi Style’, branded by its A-line and androgynous silhouettes, is more than an aesthetic, but the embodiment of its humble...
The Podcast Medium and Its Use in Communication
Podcasts are not a new phenomenon but have experienced a significant increase in both interest and the number of active podcasts over the last five to ten years. This trend is evident both in Denmark and internationally. Along with the increase in active podcasts, the...
The Rise of Maximalism
The mantra ‘less is more’ has long been celebrated in interior design, emphasizing the beauty of simplicity and minimalism. However, a different design philosophy is taking over, known as maximalism. This vibrant style stands in contrast to the minimalist trends that...
Social Influencers: A Guide to Authentic Brand Partnerships
In recent years, our society has given increased attention to the changing dynamics of the cultural and social and factors that shape individual and community life. From changing attitudes about gender, diversity, and the environment, alongside the influence of Gen Z,...
Austria & Switzerland: How to conquer the lifestyle market
"Grüzei and Servus from Switzerland and Austria!": two different countries, so similar and yet so different in culture and design. From a strong sense of regional identity to a deep appreciation for tradition, nature, and qualitative designs, the Austrian and Swiss...
Sustainable Fashion Through a Circular Lens
Although the world of fashion and its glamorous facade may seem intriguing to many, its less elegant backside shows that over 500 million tons of textiles end up in landfills every year. With ‘overconsumption’, ‘ultra-fast fashion’, and ‘disposable culture’ as new...
Copenhagen Guide: Fall & Winter Edition
It's that time of the year. The season is changing, the temperature is lowering and the fairy lights are being put up. Copenhagen is packed with things to do, places to visit, and food and drinks to try out. We have gathered a bunch of recommendations on what to do...
Mastering TikTok: Thrive in the Era of Personalized Marketing
In the changing world of digital marketing, TikTok has emerged as a powerful force for brands to authentically engage with their audiences. TikTok is a rapidly growing social media platform that allows users to create and share short, engaging videos with a global...
Podcastmediets udvikling samt brugen af podcast i kommunikation
Podcast er ikke et nyt fænonem, men har over de sidste fem til ti år haft en markant stigning i både interesse og i antallet af aktive podcasts. Tendensen er klar i Danmark såvel som internationalt. Vi har i VOCAST derfor valgt at sætte fokus på podcastmediet, og har...
Finland: How to conquer the lifestyle market
Welcome to the land of Moomins and saunas, where nature, design, and happiness reign supreme. Helsinki, the capital, is home to art and design. The city's aesthetic pride is evident in every corner, from the architecture to the fashion. With a host of artists,...
How Rains successfully shares B2B content with partners
Rains, the renowned rainwear brand, has celebrated its 10th anniversary and is now seen on global runways and in stores. The company has achieved tremendous growth over the past decade and is continuously expanding its range of categories. From promoting rainwear to...
The world of photography: how can brands best work with game changing photographers?
Photography is so much more than taking pictures. Whether it's capturing fashion, telling the story of a particular event, or challenging societal norms and beauty standards, photography can evoke emotions and bring people closer together through shared experiences....
Gender-fluid fashion is not a trend, it’s a reality
As attitudes towards gender continue to evolve, so is the fashion industry’s approach to gender-fluid fashion, creating a more inclusive and diverse fashion landscape. In the coming years, we can expect to see more and more of this. Gender-fluid fashion is gaining...
Outdoors Influencers: how should brands work with this niche branch of content creators?
In recent years, the increased focus on health and wellness has paved the way for new creators to inspire their audience to lead an active lifestyle. Among these are outdoors influencers, that seek to motivate and inspire their followers to go outside and enjoy what...
Become an Architects’ go-to brand: how to target your brand content toward Architects & Interior Designers
Content is essential in the workflow of architects, and to be the one brand that stands out of the crowd when architects are researching, you need to get your content out there. Architects are busy, so presenting your content in a beautiful digital showroom or through...